Heartflower Records is an independent record label based in Wellington, New Zealand.

Here creativity is understood as the natural flow of unrestricted life, and the products of creativity are simply symbols within the heart of this creative force.

Perfect creations are never the goal because although flowers can be admired as beautiful expressions of nature, true creative freedom is found within the abundant totality of the entire garden.

Money, streaming, and play counts are not problems and do not need to be demonised, but they can be compassionately recognised as manifestations of fear and are therefore not worth serving.